unexpected auricula

I'm keen on period style flowers so wanted to create an auricula theatre for the spring. Knowing how hit and miss growing from seed is I thought I'd buy some plants to ensure I have some at the right time. I saw plants at the garden centre recently which had obviously already bloomed earlier this spring but I thought I could get them now and I'd have them ready next spring. I was very surprised to see this plant in bloom today. I didn't think auriculas bloomed at this time and I don't know what I've done to encourage them to bloom again.